Target Audience
Urban families, professionals, and students (18–50+), middle and upper-middle-class buyers seeking premium, practical, and sustainable products.
Outcome
A cohesive brand identity that positions AIOTA as a leader in India’s electric mobility revolution, appealing to both practical and aspirational values.
Core Values
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Reliable: Trusted, high-performing scooters for Indian roads.
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Eco-Friendly: Promoting sustainable energy solutions.
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Customer-Centric: Designed for diverse household and individual needs.
Design Goals
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Reflect AIOTA’s modern, technology-driven vision with metallic and clean aesthetics.
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Evoke trust, innovation, and environmental consciousness.
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Ensure adaptability across digital, print, and store environments.
Apps Used
Illustrator, Photoshop and Canva
Creative Process
From initial sketches to polished digital designs, shaping a brand’s identity into a visual story.
Deliverables
A versatile, modern, and memorable logo, along with a brand deck featuring visual themes, typography, color palette, and branding guidelines.
Product
Mockups
The Feel of Urban Mobility
Working on Aiota was about capturing the soul of urban mobility—clean, innovative, and future-focused. These mockups are my take on how Aiota’s electric scooters could look and feel as a brand. From selecting modern, dynamic colors to crafting sleek visuals that echo the brand’s commitment to sustainability and style, every detail is intentional. It’s about translating the essence of Aiota into a design language that feels bold, fresh, and ready to move.
