The topic for this poster is fairly simple; It is about how water sources like ocean, seas, lakes and rivers are being polluted by the trash and the junk that's thrown into the water. The poster uses typographic visualisation to showcase how there is only junk to find while fishing. It taunts peoples and warns them about how next time they go fishing they will not be able to catch any fish in these waters.
D'Source Winning Project.
Fishing Junk?
Alphabetic Exploration
One of the main processes that was extremely crutial to this process was the alphabetic exploration of visual letters. I wrote down all the letters from A-Z to try and identify the best way I could play around with these letters. Once I finalised the visual representation of letters, it was time for me to make various drafts of the planned sketch on a digital platform.
Analysis
The main letters used is lowercase 'f' and capital 'J'. I have combined the two letters to make it look like a fishing rod in the water. My favourite part of the poster is the question mark that has been illustrated in the shape of a fish. This is very philosophical. It questions the existence of fish itself. The junk at the bottom on the poster is made by multiple copies of the word 'junk'. Only the water below surrounds itself with the white border. It denotes the limited resource of water and the junk that is polluting this scarce material. This poster consists of only words and letters.
Apps Used
Illustrator, Photoshop and Canva
Creative Process
Ideation on Paper to Digital Explorations
Challenge
Communication Design-DDSDC-2B
Life Under Water
Design Challenge
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Typographic Poster on issues raised by any one of the latter 8 SDGs making use of letterforms.
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It could give hope regarding any of these - Climate Action, Life Below Water and Life On Land.
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You can use the Language, Script and Typeface of your choice. You can make use of one letter, one word, many words or even a paragraph composed of words.
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Calligraphic or digitally created letterforms or existing fonts, or a combination of these can be used for the poster.
Submission Specifics
You need to submit the solution as a vertical poster of size 420mm x 600mm. In addition, you can include a write-up of around 300 words explaining the final solution as well as the design process followed.
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Size of the final poster:420mm x 600mm only in portrait format Resolution: 300 dpi
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File type: JPEG or PDF
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Color Mode: CMYK
Organising Committee
D’source DIC-BHU SDGs Design Challenge B, IDC School of Design, IIT Bombay India
March 30th, 2023
