![Untitled-1 [Recovered]-62.png](https://static.wixstatic.com/media/f39044_c2882ec845c64c808f36c682d3dda599~mv2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-1%20%5BRecovered%5D-62.png)
A magazine cover that spreads awareness about one of the leading issues in South Africa regarding lions. South Africa breeds lions mainly to attract tourism. This according to me is very unethical and immoral. With time, these animals are used to make huge profits through lions walks, hunting and cub petting. These lions are bred in an unnatural way and are kept captive all their lives until it is finally their time to die.
13REED1NG
Elemental Balance
I think this was the most challenging poster when it came to ideating a typographic design. Initially there were a lot of elements that seemed a bit too chaotic. Eventually, I found a way to balance these elements out. Down below, you can find my progress with the start of the ideation on paper till the final poster created on Illustrator.
Analysis
The poster is split into half. The left side of the poster that is 'red' visualises Africa after the murder of hundreds of lions. The shade of red used is dark and gory. The issue number on the top right side of the poster is a word play that spells 'breeding' but with the use of numbers and letters. The main part of the typographic poster is located on the bottom left. The 'P' of 'stop' is made into a knife that hints at how Africa eventually kills these lions. The 'I' in 'Lion' is made into a cage and the 'O' into the lion's face. The typeface that has been used here also has sharp edges to denote caution and seek attention to the poster.
Apps Used
Illustrator, Photoshop and Canva
Creative Process
Balance - 63 digital iterations on Illustrator to come up with the typographic poster that has well balanced elements.
Challenge
Communication Design-DDSDC-2B
Life on Land
![Untitled-1 [Recovered]-36.png](https://static.wixstatic.com/media/f39044_1ae77582fa8e446d9a95a1b45fea8a56~mv2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-1%20%5BRecovered%5D-36.png)
![Untitled-1 [Recovered]-17.png](https://static.wixstatic.com/media/f39044_c31295e4b1f44005ae59313bb95e1692~mv2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-1%20%5BRecovered%5D-17.png)
Design Challenge
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Typographic Poster on issues raised by any one of the latter 8 SDGs making use of letterforms.
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It could give hope regarding any of these - Climate Action, Life Below Water and Life On Land.
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You can use the Language, Script and Typeface of your choice. You can make use of one letter, one word, many words or even a paragraph composed of words.
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Calligraphic or digitally created letterforms or existing fonts, or a combination of these can be used for the poster.
Submission Specifics
You need to submit the solution as a vertical poster of size 420mm x 600mm. In addition, you can include a write-up of around 300 words explaining the final solution as well as the design process followed.
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Size of the final poster:420mm x 600mm only in portrait format Resolution: 300 dpi
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File type: JPEG or PDF
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Color Mode: CMYK
Organising Committee
D’source DIC-BHU SDGs Design Challenge B, IDC School of Design, IIT Bombay India
March 30th, 2023
